About the Journal
Journal Cover
Volume & ISSN
About the Journal
The International Journal of International Business (IJIB) is an international, premier, peer-reviewed journal, dedicated to advancing the frontiers of International Business (IB) theory and practice. Published by PT Dinamika Publishing International, the journal serves as a vital bridge for scholars and practitioners to explore the complexities of operating in a hyper-connected, volatile global economy.
IJIB goes beyond domestic business perspectives, focusing exclusively on the challenges and strategies of Multinational Enterprises (MNEs), global startups, and cross-border organizations. We are committed to disseminating high-impact research that dissects the nuances of globalization, internationalization processes, and trans-national management, providing actionable insights for thriving in diverse geopolitical and cultural landscapes.
Focus and Scope
IJIB invites rigorous scholarly contributions that integrate International Business theories with contemporary practice across four globally-oriented pillars:
1. Global Trade Dynamics and Transnational Logistics
Focusing on the movement of goods and value across borders.
- International Trade Policy & Governance: Analysis of tariffs, trade blocs (ASEAN, EU, etc.), and regulatory frameworks affecting global commerce.
- Global Value Chains (GVC) & Supply Chain Resilience: Strategic management of sourcing, procurement, and logistics networks spanning multiple countries.
- Cross-Border Logistics & Distribution: Innovations in international freight, multimodal transport, and port management.
- Foreign Direct Investment (FDI) & Market Entry: Theoretical and practical approaches to exporting, licensing, and joint ventures.
2. International Digital Business and Technoglobalism
Focusing on technology as a driver of borderless business.
- Cross-Border E-Commerce & Digital Platforms: Strategies for digital marketplaces operating in multiple jurisdictions and currency zones.
- Born Global Firms & Digital Entrepreneurship: Research on startups that internationalize from inception using digital infrastructure.
- Global FinTech & Blockchain Economies: The impact of decentralized finance and digital assets on international monetary flows.
- Digital Transformation in MNEs: How multinational corporations adopt AI and Big Data to manage dispersed global operations.
3. Global Marketing Strategy and Cross-Cultural Behavior
Focusing on creating value for diverse international markets.
- Global Branding vs. Local Adaptation (Glocalization): The strategic balance between standardizing global brands and adapting to local tastes.
- Cross-Cultural Consumer Behavior: Utilizing Hofstede’s or GLOBE dimensions to understand consumer psychology in different nations.
- International Marketing Channels: Strategies for penetrating foreign markets through omnichannel and digital marketing.
- Country-of-Origin Effects: How a product's national origin influences global perception and competitiveness.
4. International Strategic Management and Global HR
Focusing on leading and sustaining organizations with a global footprint.
- Strategy in Multinational Enterprises (MNEs): Corporate strategy formulation for competing in emerging and developed markets simultaneously.
- International Human Resource Management (IHRM): Managing expatriates, global talent mobility, and multicultural teams.
- Global Corporate Governance & Ethics: Navigating international laws, ethical standards, and Corporate Social Responsibility (CSR) on a global scale.
- Sustainability in Global Operations: Implementing ESG (Environmental, Social, Governance) standards across international subsidiaries.
IJIB welcomes interdisciplinary contributions that bridge international business theory with global practice, encouraging research that addresses real-world challenges in the rapidly evolving global marketplace. We particularly value studies that demonstrate methodological rigor while offering actionable insights for both academics and practitioners.
Indexing
