Focus and Scope
IJIB invites rigorous scholarly contributions that integrate International Business theories with contemporary practice across four globally-oriented pillars:
1. Global Trade Dynamics and Transnational Logistics
International Trade Policy & Governance
Analysis of tariffs, trade blocs (ASEAN, EU, etc.), and regulatory frameworks affecting global commerce
Global Value Chains (GVC) & Supply Chain Resilience
Strategic management of sourcing, procurement, and logistics networks spanning multiple countries
Cross-Border Logistics & Distribution
Innovations in international freight, multimodal transport, and port management
Foreign Direct Investment (FDI) & Market Entry
Theoretical and practical approaches to exporting, licensing, and joint ventures
2. International Digital Business and Technoglobalism
Cross-Border E-Commerce & Digital Platforms
Strategies for digital marketplaces operating in multiple jurisdictions and currency zones
Born Global Firms & Digital Entrepreneurship
Research on startups that internationalize from inception using digital infrastructure
Global FinTech & Blockchain Economies
The impact of decentralized finance and digital assets on international monetary flows
Digital Transformation in MNEs
How multinational corporations adopt AI and Big Data to manage dispersed global operations
3. Global Marketing Strategy and Cross-Cultural Behavior
Global Branding vs. Local Adaptation (Glocalization)
The strategic balance between standardizing global brands and adapting to local tastes
Cross-Cultural Consumer Behavior
Utilizing Hofstede's or GLOBE dimensions to understand consumer psychology in different nations
International Marketing Channels
Strategies for penetrating foreign markets through omnichannel and digital marketing
Country-of-Origin Effects
How a product's national origin influences global perception and competitiveness
4. International Strategic Management and Global HR
Strategy in Multinational Enterprises (MNEs)
Corporate strategy formulation for competing in emerging and developed markets simultaneously
International Human Resource Management (IHRM)
Managing expatriates, global talent mobility, and multicultural teams
Global Corporate Governance & Ethics
Navigating international laws, ethical standards, and Corporate Social Responsibility (CSR) on a global scale
Sustainability in Global Operations
Implementing ESG (Environmental, Social, Governance) standards across international subsidiaries
Global Business Convergence
IJIB welcomes interdisciplinary contributions that bridge international business theory with global practice, encouraging research that addresses real-world challenges in the rapidly evolving global marketplace. We particularly value studies that demonstrate methodological rigor while offering actionable insights for both academics and practitioners.